Any given casino, during its daily operation is capable of collecting massive amounts of data related to people, devices, and activity. The information systems (usually called Casino Management Systems) which help casinos with daily operations from industry leading service providers like IGT, Bally, Aristocrat, Konami, etc. along with supplementary systems are capable of capturing operations data (data describing activity, people, and devices) across almost all the touch points possible. With this capability of capturing such volume of data comes a challenge of harnessing the intelligence this data has to offer and build a competitive advantage within the industry.
I.C. Intelligence provides the tools and experience to visualize your existing enterprise data more strategically, showing you how to achieve more return visits, higher revenues, and lower reinvestment costs.